During my senior year at Loyola, I was asked to design the visual identity and branding foundation for the first annual Loyola Design Alumni Conference. I handled these aspects of the conference alone. This was a huge project and it was an honor to be such a central part of this event. The Department of Design wanted something that was colorful and fun, while still having a professional vibe. Post-conference, I also handled design alumni relations in an effort to build a stronger network for future events.

The concept behind the logo was to express unity and collaboration in-between Loyola and its design alumni. The 'A's are a representation of all the Loyola Design alumni coming together to share and inspire the students during the conference. This idea was also the source of the patchwork theme used throughout identity.

I designed a series of icons to be used for all of the visuals during the conference. I made sure to make the system open enough to be easily added on to for future years. I believe the flat, silhouette aesthetic in combination with the patchwork allow just about any event to be adapted.

For the crawfish cookout event, we decided to sell tickets and create a raffle system for random design goodies for those who attended.

I also handled the Save the Date E-Blast that went out to all of Loyola's designers. I decided to make an animated gif to spice up the visuals of the email.